Building Lasting Change
Three years of event design across print, digital and on-site experiences
- Event
- Building Lasting Change (BLC)
- Client
- Canada Green Building Council (CAGBC)
- Years
- 2024–2026
- Role
- Creative Lead
- Scope
- Event Branding · Digital · Print · On-site Graphics
Across three consecutive years, I led the visual design for Building Lasting Change, developing cohesive event experiences across digital, print, and on-site touchpoints.
From large-format signage and promotional campaigns to animated wayfinding screens, conference materials, and branded merchandise, I brought the event’s visual identity to life across every stage of the attendee experience.
In 2025 alone, this included over 50 animated wayfinding screens, alongside a wide range of event and promotional assets.
On-site and
digital
I developed digital campaign assets, conference schedules, registration graphics, and over 50 animated wayfinding screens for the 2025 event.
Working across English and French, I maintained a consistent visual language that connected the event’s promotional presence with its on-site experience.
Print and
signage
From roll-ups and standees to schedule boards, gala menus, and newspaper ads, I extended the event identity across a wide range of physical applications.
Each piece was designed to maintain clarity, consistency, and visibility throughout the venue.
The details that
bring it together
I designed attendee ID cards and staff T-shirts, extending the event’s visual identity into the smaller details that supported both guests and event operations.
