Gathering
An elegant identity for life’s most memorable gatherings
- Client
- Gathering
- Year
- 2023
- Role
- Lead Designer
- Scope
- Brand Identity · Stationery · Client Collateral · Event Branding · Merchandise
I developed the visual identity for Gathering, a luxury catering and décor company, creating a cohesive brand experience across stationery, client communications, event materials and branded merchandise. Built around soft florals, refined typography and a romantic colour palette, the identity brings elegance and consistency to every touchpoint.
Designed to make
every occasion
feel special
Gathering’s identity was built around the elegance and attention to detail that define its events. A delicate floral motif incorporated into the logo became the foundation of the visual language, complemented by refined typography and a palette of dusty rose, blush and champagne.
The result is a romantic yet contemporary identity that feels equally at home at an intimate celebration or a grand event.
Elegance in
every exchange
From letterheads and envelopes to business cards, folders and official documents, the stationery brings the identity into everyday business communications. Consistent typography, subtle botanical details and soft colours create a polished, recognisable system.
Thoughtful details,
lasting impressions
The brand extends into the client journey through welcome materials, questionnaires, presentation folders, branded essentials and personalised touches. Each piece reinforces Gathering’s attention to detail, creating a cohesive experience from the first consultation to the final celebration.
A signature presence
at every celebration
From welcome signage and reserved table cards to event stationery, packaging and branded apparel, the identity carries through every occasion. Floral accents and the signature rose palette bring consistency across different formats, making Gathering recognisable in both intimate details and larger event settings.
