Lal Qila
Heritage, reimagined across every touchpoint
- Client
- Lal Qila
- Year
- 2022
- Role
- Lead Designer
- Scope
- Brand Refresh · Menus · Print Collateral · Loyalty Cards · Packaging
In 2022, I worked on refreshing Lal Qila’s visual identity across menus, packaging and in-restaurant collateral. The aim was to bring consistency to a well-established restaurant brand while preserving the heritage and character that made it recognisable.
Regal,
not heavy
Lal Qila takes its name from the Red Fort, so the visual direction drew inspiration from traditional architecture, rich crimson tones and geometric detailing.
The challenge was to create a cohesive look that felt regal without becoming overly ornate. I used a consistent colour palette, typography and decorative elements to connect everything from menus to packaging.
The result was a refreshed visual language that respected the restaurant’s heritage while giving its everyday materials a more unified feel.
Menus that feel
like an invitation
I designed a range of menus and in-restaurant print materials, bringing together food photography, structured layouts and subtle heritage-inspired details.
Each piece was designed to be easy to navigate while maintaining a consistent visual identity across different formats.
Cards with a
sense of status
From membership cards to entry passes and vouchers, I created designs that felt like an extension of the dining experience.
Rich colours, refined typography and consistent branding gave even the smallest pieces a sense of occasion.
Even the bill
looks the part
The brand experience doesn’t end when the meal does.
I carried the visual identity into bill folders and stationery, using consistent colours and decorative details to make these everyday essentials feel considered and connected to the wider brand.
From takeaway
to gifting
I extended the refreshed identity across takeaway boxes, bags, trays and gift packaging, adapting the designs to suit different materials and formats.
Whether it was a simple takeaway order or a more premium gifting experience, the goal was to make every piece feel unmistakably Lal Qila.
