Vimalife

The identity began with a simple idea: movement towards something better.

I developed a geometric symbol using interlocking lines to represent elevation, balance and strength. Paired with a widely spaced wordmark, the logo feels minimal yet distinctive.

The aim was to create an identity that reflected both the physical and mindful sides of wellness, without relying on typical fitness branding.

I built the creative direction around natural textures, earthy colours and warm, welcoming spaces.

A palette of muted greens, terracotta and warm neutrals creates a grounded foundation, while brighter accents introduce energy and movement.

The moodboard established a visual direction that balances calmness with motivation, shaping how the brand would look and feel across different applications.

I explored how the identity could translate into physical spaces, from exterior signage to reception branding and interior wall details.

Minimal typography, subtle logo applications and natural materials help create an environment that feels welcoming, balanced and true to the brand’s wellness philosophy.

I extended the identity across apparel and wellness essentials, including hoodies, caps, bags, yoga mats and towels.

Rather than making the branding the focal point, I explored subtle applications through embroidery, debossing and print, allowing each item to feel like a natural extension of the brand.

I brought the visual identity into social media and promotional materials, including Instagram layouts, class schedules and carousel posts.

Consistent typography, colours and layouts create a recognisable presence while keeping the content clear, approachable and easy to engage with.