Supply chain
Partnership opportunities, qualification, and jobs.
Westinghouse × Cameco
Project Aurora
DOOH banners and LinkedIn programmatic ads
- Client
- Westinghouse × Cameco
- Year
- 2026
- Role
- Creative Lead
- Scope
- DOOH banners · LinkedIn programmatic ads
Project Aurora focused on positioning Westinghouse’s AP1000® reactor technology within Canada’s evolving nuclear energy landscape. I led the creative direction and developed digital campaign assets designed to communicate a complex technical story across multiple audiences, including utilities, supply-chain partners, and the wider public.
01 The challenge
The challenge
Translate complex nuclear technology messaging into clear, compelling campaign visuals that resonate with Canadian audiences while maintaining a cohesive visual identity across digital platforms.
02 The approach
Make the AP1000®
the hero
The creative direction centered on three key messages: proven technology, Canadian capability, and readiness. A cohesive visual language connected the campaign, while the messaging was tailored to each audience.
Utilities
Delivery risk, schedule and cost predictability, and Canadian control.
Public
Reliable, affordable power and jobs.
03 The work
DOOH and
LinkedIn
I developed DOOH banners and LinkedIn programmatic ads, combining bold messaging, impactful imagery, and clear visual hierarchy to communicate the AP1000®’s key messages across different digital environments.
